Is Gold a Good Investment in 2024?

Gold has long been considered a valuable investment asset, but in today’s ever-changing financial landscape, the question arises: Does it still pay to invest in gold?

Hi! I’m Zifa. Join me as we investigate whether gold is a good investment, look at future price predictions, and learn how to add this asset to your portfolio.

Why Do People Invest in Gold?

Gold has always been a popular investment, especially during times of economic uncertainty. As Warren Buffett aptly put it,

This sentiment captures the essence of why gold remains a favored asset: it acts as a safety net. When markets are turbulent and confidence in other investments wanes, gold tends to hold or even increase in value. Its scarcity, ability to diversify portfolios, and reputation as a hedge against inflation make it a reliable choice for investors seeking stability and long-term security.

What Affects the Price of Gold?

Gold is valued for its stability, partly because it has real, tangible uses and universal value. Unlike other financial assets, gold has practical applications in electronics—found in connectors, switches, and various devices. Its resistance to corrosion and malleability make it indispensable in many industries.

More importantly, gold has been treasured across cultures and epochs; if financial systems collapse, gold’s inherent value remains intact, a constant since ancient times.

However, like other financial markets, the price of gold is subject to the laws of supply and demand. Limited supply from mining, exploration, and recycling activities can drive prices up, while increased demand from jewelry, technology, and investors has a similar effect.

Investor behavior significantly impacts gold prices. During economic downturns or market volatility, investors flock to gold as a safe haven, shifting away from riskier assets. Gold’s role as a hedge against inflation also drives its demand, as its value often increases during periods of rising prices.

In essence, gold’s unique combination of practical use, universal value, and response to market dynamics explains its stability and enduring appeal as an investment.

How Does Central Bank Buying Affect Gold Prices?

Central bank buying plays a significant role in influencing gold prices primarily through increased demand. When central banks purchase large quantities of gold, it reduces the available supply in the market, which can lead to higher prices. This demand from central banks derives from their need to diversify reserves, hedge against inflation, and stabilize their economies during periods of financial uncertainty.

Recent Trends and Numbers

2010: Central banks collectively purchased around 77 tons of gold, marking the beginning of a shift from being net sellers to net buyers of gold​.

2015: Central bank gold purchases skyrocketed to approximately 576 tons. This increase was fueled by geopolitical tensions and economic uncertainties that prompted central banks to secure their financial stability through gold​.

2020: Amidst the economic disruptions caused by the COVID-19 pandemic, central banks bought 273 tons of gold. Although this was a decrease from the previous years, it highlighted the continued importance of gold as a safe haven during global crises​.

2022: Central bank gold purchases reached a record high of approximately 1,136 tons. This surge was driven by efforts to reduce reliance on the US dollar, geopolitical tensions, and the need to hedge against inflation​​.

Coronavirus and Gold’s Price

Looking at the numbers above, one might ask: What changed? Why is everyone suddenly back to gold? One reason is that the pace of gold buying increased notably during the pandemic.

The coronavirus pandemic caused global economic disruptions, leading to heightened market volatility and financial uncertainty. As a result, both central banks and private investors turned to gold as a safe-haven asset. At the peak of the pandemic, gold prices soared to new record highs, reflecting this increased demand. 

This surge in gold buying stemmed from the need to hedge against inflation, currency fluctuations, and economic instability. Investors sought to protect their wealth, which led to a significant reallocation of investments into gold. The ongoing health and economic challenges that manifested during the pandemic have sustained this high demand for gold, as investors continue to view it as a reliable store of value.

Is Gold a Good Investment?

So, gold is traditionally considered a good investment. But what about 2024 and beyond? Will it continue to hold its value and offer profitable returns? During the research for this article, I came to the conclusion that yes, investing in gold in 2024 is indeed profitable.

In short, investing in gold offers a wide range of advantages, such as stability, liquidity, and backing by real assets. We will take a closer look at these and other benefits that make gold a good investment in the dedicated section below. For now, let’s take a look at gold price forecasts.

Gold Price Forecasts for 2024

Analysts from various financial institutions are generally bullish on gold’s prospects for 2024. Predictions range from $1,900 to $2,500 per ounce by the end of the year. Key drivers include anticipated US Federal Reserve rate cuts, geopolitical tensions, and ongoing central bank purchases.

JP Morgan forecasts a peak of $2,175 per ounce by the fourth quarter of 2024, driven by expected rate cuts and a weak US dollar​​.

Bank of America suggests gold could reach $2,400 per ounce if the Fed begins to cut rates​.

Goldman Sachs sees gold averaging $2,133 per ounce, supported by its role as a safe-haven asset amid rising uncertainties​.

Gold Price Forecasts for 2025

Looking further ahead to 2025, predictions remain optimistic, with estimates suggesting prices could range from $2,400 to $3,000 per ounce. This outlook is supported by continued economic uncertainties and robust demand from central banks.

Collin Plume, CEO of Noble Gold Investments, a precious metals IRA broker, offers a particularly bold prediction, stating that the precious metal will hit $2,500 next year. He cites a lower dollar, geopolitical developments, and central bank buying as key factors. 

Citi predicts gold could rise to $2,400 per ounce, with strong demand and economic factors​ behind the appreciation​.

Some analysts are even more bullish, projecting prices could surpass $3,000 per ounce, reflecting gold’s increasing appeal as a safe-haven asset.

Long-Term Gold Price Forecasts (2030 and Beyond)

When examining the long-term outlook, many experts forecast substantial increases in gold prices. Some scenarios suggest gold could reach $7,000 per ounce by 2030 due to persistent inflationary trends, continued demand from central banks, and geopolitical instability.

Analysts like those at Dohmen Capital Research see potential for gold prices to soar to $10,000 per ounce by 2032, particularly if major financial crises and increased central bank purchasing​ lie ahead.


Based on these forecasts, it is clear that gold is poised to remain a strong investment choice for the foreseeable future. The combination of economic factors, geopolitical uncertainties, and central bank activities all point towards continued strength in the gold market. As we move deeper into 2024 and beyond, gold’s stability, liquidity, and intrinsic value make it a compelling addition to any investment portfolio.

Why You Should Invest in Gold in 2024

Investing in gold offers several compelling benefits. Here’s why:

It Reduces Investment Risk

Gold can reduce overall risk by adding a level of diversification to your investment portfolio. Unlike other assets, gold often moves independently from stocks and bonds, helping to stabilize returns during market fluctuations.

It Acts as a Safe Haven

Gold is considered a safe haven during times of economic or geopolitical uncertainty. When global markets are volatile, investors turn to gold to protect their wealth. For instance, during the Israeli-Palestinian conflict in 2021 and the Ukraine crisis in 2014, gold prices surged as investors sought refuge from the instability.

It Guards Against Inflation

Gold serves as a reliable hedge against inflation. As the value of fiat currencies declines, gold tends to hold or increase its value. This makes it an attractive option for preserving purchasing power over time.

It Provides Economic Stability

In economic downturns, gold typically maintains or appreciates in value. For example, during the 2008 financial crisis, while other assets plummeted, gold’s value surged. This inverse relationship with the stock market makes gold a vital asset for protecting wealth during financial instability.

It Ensures Financial Flexibility

The high global demand for gold and the ease of its conversion to cash make it a highly liquid asset. Whether you need to address unexpected expenses or respond to market opportunities, gold can be quickly and easily sold, ensuring you remain financially flexible.

In summary, gold’s ability to diversify portfolios, act as a safe haven, hedge against inflation, protect during downturns, and maintain liquidity makes it a wise investment choice for 2024.

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How to Invest in Gold: Three Main Ways

Investing in gold is accessible and offers several methods to suit different preferences and goals. Here are the three main ways to invest in gold:

1. Buying Physical Gold

One of the most traditional methods is purchasing physical gold through licensed retailers. This includes gold bullion, physical gold bars, and gold coins. Owning tangible gold provides a sense of security and acts as a hedge against economic uncertainties and inflation.


Direct ownership of the precious metal

Provides a sense of security and stability

Acts as a hedge against inflation and economic downturns


Requires secure storage, so additional costs may also come into the equation

Buying and selling can involve premiums and transaction fees


Purchasing gold bullion or bars from reputable dealers

Buying gold coins from government mints or certified retailers

2. Investing in Gold ETFs

Gold Exchange-Traded Funds (ETFs) are another popular method. These funds track the price of gold and trade on stock exchanges like regular stocks.


Easy to trade and manage

Lower costs compared to buying physical gold

No need for physical storage


No physical possession of the gold

Dependent on the performance of the ETF


SPDR Gold Shares (GLD)

iShares Gold Trust (IAU)

3. Buying Stocks of Gold-Related Companies

Investing in gold mining companies or companies involved in other gold-related activities can also be lucrative.


Potential for higher returns compared to physical gold or ETFs

Opportunity to benefit from the growth of individual companies.


Risks associated with the performance of individual companies and the broader stock market


Newmont Corporation (NEM)

Franco-Nevada Corporation (FNV)

Each of these methods has its advantages and disadvantages, allowing investors to choose based on their individual preferences and risk tolerance. Whether opting for the tangibility of physical gold, the convenience of gold ETFs, or the growth potential of gold stocks, investing in gold can provide a valuable addition to any investment portfolio.

What Are the Risks of Investing in Gold?

Investing in gold can be an attractive option for many; however, it is crucial to acknowledge the potential risks associated with this investment.

Firstly, price volatility is a huge risk. Gold prices can fluctuate substantially due to various factors such as economic conditions, geopolitical events, and market speculation. Investors must be prepared to tolerate substantial price swings, which can lead to potential losses if not managed strategically. Unlike more stable assets, gold can experience sharp and unpredictable price changes.

Secondly, while gold is often seen as a hedge against inflation, it does not guarantee protection against rising prices. During times of high inflation, the value of gold may not increase at the same pace, potentially diminishing its purchasing power. This inflation risk is important, as relying solely on gold to preserve wealth in inflationary periods can be misleading.

Political risk is another crucial factor. Changes in government policies or regulations, political instability, or geopolitical tensions can impact the demand and supply dynamics of gold. Such factors can contribute to significant price fluctuations and make the investment riskier. For instance, restrictions on gold imports or exports or changes in mining regulations can affect gold prices and availability.

Moreover, costs associated with storing and insuring gold are a notable consideration. Unlike other investments, physical gold requires secure storage facilities and insurance coverage, which can add to the overall investment expenses. These costs can erode the potential returns from gold investments, especially for small-scale investors.

Additionally, investing in gold mining stocks can introduce company-specific risks. The performance of gold mining companies can be influenced by management effectiveness, production costs, exploration success, etc. These factors can affect the stock prices independently of the gold market itself.

Lastly, diversifying into other precious metals can also present similar risks. Metals like silver, platinum, and palladium share some of the volatility and market dynamics of gold, and their prices can be influenced by industrial demand, supply constraints, and geopolitical factors.

In conclusion, even though investing in gold has its merits, it comes with several risks that investors should carefully consider.

Alternatives to Investing in Precious Metals

If gold is not your preferred investment, there are other viable options, each with its own set of benefits and risks.

Real Estate

Real estate is a time-tested investment option. It offers the potential for regular income through rental payments and long-term appreciation as property values increase. Investing in physical properties can diversify your portfolio and potentially yield higher returns than precious metals. However, it comes with its own challenges, such as market fluctuations and the responsibilities of property management.

Mutual Funds

Mutual funds are another popular alternative. These funds pool money from multiple investors to invest in a diversified portfolio of stocks, bonds, or other securities. The benefits include professional management and instant diversification, which helps reduce overall risk. Mutual funds can offer higher returns than precious metals due to the potential growth of the underlying assets. Nonetheless, they carry risks like market volatility and management fees.

Gold vs. Bitcoin: Which Is Better?

Gold and Bitcoin are often compared due to their roles as alternative investments. While they share some similarities, they are fundamentally different in many ways.

Historical Performance

Gold has a centuries-long history as a stable store of value, often serving as a safe haven during economic downturns. Bitcoin, created in 2009, is a much newer digital currency and has exhibited much higher volatility in its historical performance.

Market Value

Gold’s market capitalization is around $15 trillion, making it a much larger and more mature market compared to Bitcoin’s market cap of approximately $1.3 billion.


Gold prices are relatively stable, with minor fluctuations over time. In contrast, Bitcoin is known for its wild price swings, experiencing dramatic increases and sharp declines in short periods.

Tangible vs. Digital

Gold is a tangible asset, something you can physically hold. Bitcoin is digital, based on blockchain technology, and often referred to as “digital gold.” Both have real-world applications: gold in jewelry and industry, and Bitcoin in the emerging digital financial system.

Ease of Purchase

Both gold and Bitcoin are easily accessible. You can buy gold bars and coins from licensed retailers online. Similarly, Bitcoin can be bought using credit/debit cards, PayPal, and other digital payment methods. For example, at Changelly, you can purchase Bitcoin instantly with zero confirmation times.


Gold has a well-established and highly liquid market, making it easy to sell quickly without sizable price changes. Bitcoin also offers high liquidity, particularly for digital transactions and international transfers.

Gold and Bitcoin each have their unique features and benefits as investments. Gold is stable and widely accepted, while Bitcoin offers higher potential returns with greater volatility. The choice between them depends on your risk tolerance, investment goals, and understanding of each market.


Axi. “Gold Price Forecasts / Predictions 2024, 2025, 2030, 2040, 2050.” Available at: Axi

J.P. Morgan. “Will Gold Prices Hit Another All-Time High?” Available at: J.P. Morgan

PrimeXBT. “Gold Price Forecast & Predictions for 2024, 2025-2030.” Available at: PrimeXBT

SchiffGold. “Central Bank Gold Reserves Chart Biggest Increase Since 1950 in 2022.” Available at: SchiffGold

Visual Capitalist. “Charted: 30 Years of Central Bank Gold Demand.” Available at: Visual Capitalist

World Gold Council. “Central Banks Are Stocking Up on Gold.” Available at: World Gold Council

GoldSilver. “2024 Gold Price Prediction, Trends, & 5-Year Forecast.” Available at: GoldSilver

Disclaimer: Please note that the contents of this article are not financial or investing advice. The information provided in this article is the author’s opinion only and should not be considered as offering trading or investing recommendations. We do not make any warranties about the completeness, reliability and accuracy of this information. The cryptocurrency market suffers from high volatility and occasional arbitrary movements. Any investor, trader, or regular crypto users should research multiple viewpoints and be familiar with all local regulations before committing to an investment.

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