Justin Sun’s New Perp DEX – SunPerp Hits 3,000 Users Without Marketing

21/09/2025 admin

Key Takeaways:

SunPerp surpasses 3,000 users during public testing without any official marketing or paid growth efforts.
Justin Sun highlights three core perks: deposit paybacks, ultra-low fees, and upcoming airdrop incentives.
The platform aims to challenge top Perp DEXs by leveraging TRON’s USDT dominance and a “latecomer advantage” strategy.

Justin Sun, the founder of TRON and advisor to HTX (formerly Huobi), has unveiled rapid user growth on SunPerp, his new decentralized perpetual exchange. Despite being in a test phase and without any promotional campaign, the DEX already onboarded over 3,000 users, signaling strong early interest and potential market disruption.

A Silent Launch with Loud Results

In a post on X (formerly Twitter), Justin Sun shared a simple but bold update:

“sunperp.com daily update: already got over 3,000 users onboard and that’s with zero growth push.”

This number is significant for a platform that hasn’t yet launched officially. No marketing, no airdrop announcement, no campaigns. Yet SunPerp is already pulling in thousands of users.

Sun attributes the organic traction to the platform’s three key benefits:

Deposit paybacks: An incentive model that rewards users for funding their accounts.
Lowest fees on TRON: Underpricing rival DEXs, especially for USDT-based trades.
Airdrop hype: Though unconfirmed, users are speculating on potential future airdrops, fueling activity.

The Strategic “Latecomer” Advantage

In contrast to the other DEX launches that are competing on being the first to launch their application, Sun is positioning SunPerp as a planned late mover, where the idea is to beat the initial competitors by being better in functionality, user experience, and infrastructure.

During the recent “Infinite Imagination of the DEX 2.0 Era” event, Sun laid out his thinking:

“Although we’re entering late, we can outperform thanks to deep trading experience and superior infrastructure.”

This kind of strategy is a repeat performance of the TRON ecosystem strategy at large: enter in when inefficiencies crop in, and grow fast on optimized tools.

The dominance of TRON in the activity of USDT was also highlighted by Sun as one of the benefits of the latter. The TRON network has the largest number of Tether transactions in the world, and it would be a perfect base layer to perpetual trading in stable coins.

Testing Phase Shows Stability and Demand

At the present stage of open testing, the basic systems of SunPerp are already operating:

Deposits and withdrawals
Order execution
Wallet integration with TronLink and other Web3 tools

These critical features are said to be functioning without interruptions or vitilations, which is a very important point of existence to the traders who need real-time performance in high-volatility markets.

In contrast to other competing DEXs that have problems with user interfaces or cannot support large loads, the infrastructure of SunPerp seems to be capable of supporting significant traffic, even prior to its launch.

The subsequent technical milestones will be:

Expanding asset listings beyond TRX/USDT and BTC/USDT pairs
Increasing market depth and liquidity through strategic partnerships and incentives
Integration of cross-margin and isolated margin options for more flexible trading

Competitive Landscape: Aiming at GMX, dYdX, and Hyperliquid

SunPerp enters a crowded but rapidly growing Perp DEX market, currently led by platforms like:

dYdX (~$500M daily volume)
GMX (Arbitrum-based, with over $200M TVL)
Hyperliquid (gaining momentum among crypto-native traders)

These platforms at the beginning generated internal momentum but now they possess scalability, fee and incentive issues. The low-cost model of SunPerp on TRON and the potential airdrop speculation and reward system may attract the users who need a greater value and high-speed features.

As compared to dYdX, which has recently moved to Cosmos and experienced low liquidity on some pairs, SunPerp will capitalize on the fact that TRON has a liquid base of stablecoins to ensure that the spread remains tight and the volume is the same.

Token2049 and Full Launch

Everyone now looks towards Token2049 in Singapore (Sept 2425), where Sun will likely officially declare the launch of mainnet of SunPerp. According to industry insiders, this event can also expose:

A native governance or utility token
Referral incentives or trading competitions
Partnerships with liquidity providers or market makers

Given Justin Sun’s history of bold moves and aggressive growth, expectations are high.

The platform is expected to expand rapidly post-launch, with integration across TRON-based wallets, bridges, and eventually Layer-2 rollups should demand outgrow the base layer.

The fact that more than 3,000 users are in a zero-promotional trial is not merely a sale flex, but an indication of an underlying desire to have better infrastructure of decentralized derivatives. When implemented properly, SunPerp has the potential to become a serious competitor to the major Perp DEXs with its emphasis on the most important offering by traders low fees, high speed of execution, and monetary rewards.

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